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Social Media Strategies

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How can you leverage social media and effectively engage your audience? The California Prevention Training Center explores this and other topics to support the social media intentions of local health jurisdictions.

Social Media Action Plan

This is a tool to record specific ideas and action steps that will help your jurisdiction increase its use of social media for HIV prevention. Feel free to download and use it as you watch the following pre-recorded presentations used during our social media learning collaborative.

Video Presentations

Barriers and Opportunities

We walk through common barriers that public health agencies and programs experience when leveraging social media for HIV prevention, as well as opportunities that agencies could explore to overcome those barriers.

Written by Shavar Johnson
Presented by Laura Lazar

Target Audiences and Engagement

Explore the topic of target audiences and social media engagement. Learn how agencies can define and research their target audience, as well as ways they can engage them online and measure the effectiveness of their engagement.

Written by Shavar Johnson
Presented by Tammy Kremer

Tools and Resources

We discuss different online tools that public health agencies and programs can use to research and engage their target audience. The presentation also covers essential program resources that agencies would need to effectively leverage social media for business purposes.

Written by Shavar Johnson
Presented by Laura Lazar

Next Steps and Additional TA Needs

Recap topics covered in the previous videos and get helpful tips for creating action steps. We also offer an overview of the CAPTC CBA program’s areas of TA for agencies and programs needing additional support with their HIV prevention and social media efforts.

Written by Shavar Johnson
Presented by Tammy Kremer